Boyfunk.com, a popular Web destination featuring youthfully attractive gay men, is celebrating its birthday with a facelift. The 3-year-old site, which launched initially during the first week of December 2002, has undergone a complete site redesign. The new-and-improved site went live last weekend.
According to A.J. Braden, the president of Media Resource Communications (which owns both Boyfunk and its affiliate program, GayBucks.com), the site re-launch was long in the making. “[The site] was severely out of date, and we just wanted to have a better experience for our members,” Braden says. “We want to be on the forefront of having the best technology and entertainment online for adult content for our members.”
With a laugh, he adds, “Plus, we’re all kind of geeky over here, so we were looking for a new project.”
Members of the site can expect the same amenities to choose from, including scores of photo galleries; hours of solo and multiple-partner, boy-on-boy video clips; nightly webcam shows and regular updates. It’s the look that has changed.
“I think it’s a great reflection of what we are trying to do,” Braden says. “It’s extremely user-friendly and extremely flexible with the search options. There’s a lot of content, and a lot of different ways to view the content.”
There are also lots of boys, he adds – the kinds of boys that Boyfunk.com members have become accustomed to fawning over.
“We’re a popular site because of the models, and we are very, very picky about our models,” Braden notes. “We pick a very specific look, so our customers know exactly what they’re getting every time.”
Braden says he hopes the sleeker look and feel of the site with lure previous members back to the fold.
“The old Boyfunk was very, very popular, and I think with the new site we are going to reclaim all of our old members,” he says. “I think our customers are going to enjoy it. We’ve laid it out in a way that they can enjoy and look at it, and it’s not complex at all. It’s very intuitive.
“We just want our customers to have the best experience possible,” Braden continues. “Even if they’re getting more value than they are paying for, we want them to walk away happy.”
Boyfunk.com Celebrates Birthday with Site Re-Launch [AVN]
BoyFunk.com Reviewed [WayBig]
